If you hit your head on social media, then you might know how difficult it is to create an effective Facebook Ad strategy.
Though I’m not a coder, and hardly understand the framework of the algorithm. But even I have noticed that reaching your follower in Facebook has became somewhat difficult. That’s why most organization are shifting towards Facebook ad campaign for maximum reach and awareness.
Here is something you need to understand before designing your Facebook ad strategy- you need to understand why Facebook developers, or team are doing this.
Have you ever saw the movie ‘The Social Network‘? It’s a great movie and might inspire you. So do watch.
Anyway, in the movie, Mark Zuckerberg said that:
The thing is, Facebook is build on the foundation (or belief) to connect with friends, families or the people you are interested in. And when the time passes, it became more fashionable and became a part of our lives.
Majority of brand started using Facebook for the link bombarding. Irrelevancy was becoming common, and this hinders the sole purpose of social media platform.
That is why Facebook is prioritizing personal content over pages to make it more meaningful.
What You Can Do?
As of my experience in digital marketeer realm, I’ve observed that if you are able to make your Facebook post interactive and creative by using intriguing headline, then you’ll be able to get better reach.
- Try not to drop link because it won’t give you maximum reach unless you boost.
- Use images, and video post for far better reach. Besides, they also yield better engagement with the audience.