BUT FIRST, PUT YOURSELF INTO THE FOLLOWING SITUATION
When you go into a restaurant or any bistro🌮, what you expect to get? You expect beautifully decorated good-quality delicious food, right? Now, just remove the decorated part and let’s say, you get the food that is horrible looking, will you eat it? You may not.
The thing is- visual presentation of food matters to the consumer because we eat with our eyes. The same thing happens in terms of the blog as well. The aesthetic appeal enhances the readership factor by making your content appealing and easy to digest.
You might have read numerous blog on the content engagement or how to influence a reader, but I personally believe that all those blogs lack the touch of understanding.
The customer experience should be your number one priority. If they enjoy reading your blog, then they will come back.
SPICES TO CREATE ATTRACTIVE BLOGGING-MARKETING-PRESENTATION
The road to engagement goes through well-executed and interactive content that is absolutely focused on the value creation. Here are the spices (or you may call it mantra) that I mostly use to craft a brilliant post.
Though it is understandable that you will first like to make your blog’s search engine friendly, but over-optimization will always drop the level of readership. Keeping your blog natural and in the human-readable form extremely helps in generating the high level of engagement with readers. Another thing I would like to emphasize here is- try to implement your keywords in a natural way because you might get the rank, but you’ll not able to communicate.
This feature is available at every blog dashboard, but the majority of writers still don’t use it. And I don’t understand why. My favorite font is ‘Libre Baskerville’ and I prefer to use a font size of 14. By doing so, my readers can get the best viewing angle and they don’t have to focus or zoom much on the screen. Colors, on the other hand, affect the way people think and feel about your blog.
Blogging does not mean that you’ll write absurd. You must have a clear sense of every word and every single sentence. If you are at the beginner level, make sure that your sentence as well paragraphs are short and crisp. Saying anything that does not sound logical will portray you as unprofessional. The heading, description, images and body content should be related to each other.
Entering a customer mind is a challenging in itself, all you need to do is master the art of engagement and viola, the dish is served :). Hope you enjoyed reading this. Do make sure to subscribe for more and follow us on social media @peppymatin.